Project Remission: A Lifestyle Medicine Approach to Type 2 Diabetes
Content With Purpose (CWP) is proud to partner with the American College of Lifestyle Medicine (ACLM) to create Project Remission: A Lifestyle Medicine Approach to Type 2 Diabetes — an ambitious, forward-looking digital series that puts a spotlight on the transformative power of lifestyle medicine in reshaping care for Type 2 Diabetes (T2D). This groundbreaking series will reveal how evidence-based lifestyle interventions are equipping healthcare professionals with the tools to place T2D in remission — and introduce the inspiring people and pioneering organizations across the U.S that are redefining what’s possible in diabetes care.
Featuring the leading voices in the field, this series will accelerate awareness, inspire change, and unite a diverse range of stakeholders around the value of lifestyle medicine as a vital, evidence-based solution for treating and preventing T2D. By showcasing real-world success stories and practical implementation strategies, the series will empower viewers to take action — whether by integrating lifestyle medicine into clinical practice, supporting policy change, or embracing healthier choices in their own lives.
In the United States, nearly half of all adults are living with diabetes or prediabetes — a crisis that costs over $450 billion annually and ranks as the eighth leading cause of death. This immense burden highlights the urgent need for innovative, sustainable solutions that go beyond historical care. The good news? A growing body of evidence is proving that lifestyle medicine offers a powerful, science-backed pathway to not only treat but, in many cases, place T2D in remission through practical, sustainable changes in how we live.
Project Remission: A Lifestyle Medicine Approach to Type 2 Diabetes will elevate this new standard of care — highlighting how lifestyle medicine is shifting the paradigm from disease management to health restoration. Through compelling short-form documentaries, expert interviews, and easy-to-digest explainer content — supported by a vibrant microsite and full-scale digital campaign — the series will bring this new approach to care to life. We’ll showcase the clinicians, innovators, and health systems leading the charge to integrate lifestyle medicine across the healthcare ecosystem.
At its heart, this series is about impact. From real-world patient success stories to clinical outcomes, it will demonstrate how embedding lifestyle medicine into care models empowers patients, boosts provider satisfaction, and drives better health outcomes — all while lowering employer healthcare costs and supporting a healthier, more resilient workforce. We’ll explore how dedicated lifestyle medicine clinics and group medical visits are overcoming implementation barriers in primary care, improving access, increasing clinical efficiency, supporting successful behavior change, and aligning with existing billing models. From curriculum updates in medical schools to healthcare systems embracing new standards of care, the series will paint a dynamic picture of innovation in action.
The campaign kicks off with an exclusive feature trailer debut at LM2025 in Grapevine, Texas, in November, followed by the full series premiere in March 2026 during an official ACLM event. An extensive digital communications strategy will follow, tailored to reach targeted audiences including ACLM members, healthcare professionals, policymakers, universities, NGOs, health systems, and the wider public.
“ACLM has been keenly focused for many years on the looming global pandemic of type 2 diabetes, investing heavily to develop the medical education and clinical practice tools that are needed to prevent, treat and even achieve remission of this lifestyle-related chronic disease,“ said ACLM CEO Susan Benigas. “We‘re delighted to collaborate with CWP to launch this innovative digital series that will emphasize the importance of lifestyle medicine in halting the unsustainable trajectory of type 2 diabetes. This initiative will raise awareness, educate healthcare professionals, and inspire broader adoption of evidence-based lifestyle interventions to improve patient outcomes and dramatically reduce the long-term impact of this degenerative condition.”
Max Smith, Founder and Managing Director at CWP, said: “At CWP, we believe in the power of storytelling to drive positive change. We’re delighted to be partnering with ACLM on Project Remission: A Lifestyle Medicine Approach to Type 2 Diabetes — a powerful digital series that will place a spotlight on lifestyle medicine as an essential strategy in combating the widespread prevalence of type 2 diabetes in the U.S. The series will emphasize the necessary steps healthcare professionals, patients, and communities must take to adopt sustainable lifestyle changes that can treat, sometimes place into remission and prevent this common chronic disease.“
CWP is a B Corp certified strategic content creator that works in partnership with leading member bodies and associations, engaging professionals in their industries’ role in creating a better tomorrow.
Organizations interested in contributing to the series are encouraged to contact Rachel Purser-Lowman, Senior Series Development Manager at CWP to learn more: rachel@contentwithpurpose.co.uk
