Introducing ACLM’s Brand Refinement: A Vision for the Future

ACLM is introducing a brand refinement strategy to better represent the fast-growing organization as a galvanized force for change in healthcare. Here is what you can expect.

As we reflect on a milestone year and prepare for the years ahead, ACLM is embarking on an exciting journey of brand refinement. This evolution represents our unwavering commitment to advancing lifestyle medicine and positioning it as the standard of care for chronic disease prevention, treatment, and remission.  

Why a Rebrand? 
Lifestyle medicine has gained remarkable momentum, becoming a topic in boardrooms, legislative discussions, media conversations, and, most importantly, clinical practice. This growth calls for an identity that reflects our leadership in this movement while celebrating our shared mission.  

Our refreshed brand honors where we’ve been and where we’re heading, making it a symbol of pride for our members, partners, and diplomates. It represents our collective commitment to creating a whole-person healthcare system that meets the Quintuple Aim by improving patient outcomes and satisfaction, reducing costs, restoring joy to the practice of medicine and creating health equity.  

The Story Behind Our Symbol 
Our logo has always been more than a design—it reflects who we are and what we stand for. The refreshed symbol retains the foundational elements that define ACLM while embracing a forward-looking vision:  

– Six Vibrant Colors: Representing the pillars of lifestyle medicine, they radiate with momentum toward a future where these principles are the standard of care across all disciplines.  

– Hexagonal Structure: A nod to the evidence-based foundation of our work, symbolizing stability and progress.  

– Simple Circles: Reflecting our human-centered approach and the interconnectedness of clinicians, patients, and communities. 

What to Expect
You’ll soon notice the changes across all touchpoints of ACLM’s presence. Here’s what’s coming:  

– New programs and resources: Launching in 2025, these offerings will proudly display our updated branding.  

– Enhanced online presence: Our social media platforms and digital channels will embrace the new look, bringing fresh energy to every interaction.  

– Updated courses and materials: Over time, our accredited courses, tools, and resources will feature the refined logo, ensuring a seamless transition.  

– Wearables and merchandise: Fresh designs will debut in the ACLM store, giving you new ways to represent our mission.  

– Website redesign: The launch of a new, user-optimized website is planned for mid-2025, incorporating the refreshed brand elements, all designed to enhance access to ACLM resources and information.  

A Future Built on a Strong Foundation 
ACLM remains your trusted authority for lifestyle medicine education, research, and clinical support. Our work is grounded in scientific evidence and driven by truth, trust, and passion.  

As we enter this exciting new era, our refined brand captures the spirit of who we are: a dynamic, forward-thinking organization dedicated to equipping clinicians with the tools they need to address the root causes of chronic disease.  

Together, we will continue to advance our shared vision of a healthcare system that transforms lives, bringing healing and hope to patients and providers alike.  

Welcome to the next chapter of ACLM—where we shape the future of healthcare, together.